Why Your Business Needs Custom Printed Boxes?

Custom printed boxes are an effective way to enhance your company brand, attract attention, and help consumers easily recognize your products.

Think about the last item you purchased online. Did you notice the box it was delivered in? Chances are it was a custom printed box that included a logo from the retailer or manufacturer that let you know your item was inside even before you opened it. Custom printed boxes are much more than just words on cardboard, and their little benefits can add up to one big boost to your business.

Custom Printed Boxes Vancouver immediately put your brand in front of your customer and put your company at the top of their mind. Instead of packaging your products in a plain shipping carton, make your packaging stand out and have a professional look by adding your logo, company name, brand tagline, website or any other information you feel is important. Some companies are even taking it a step further and they are making their packaging pop with unique and colorful packaging designs that strengthen their brands. Whether it's shown in color or in black and white, adding the print to your boxes can drive more customers back into your brand and inspire them to buy from you again.

With the vast majority of people in Canada shopping online regularly — 96 percent to be precise, driving consumers to your website is crucial if your sales are to grow. By using custom printed boxes that are easily recognized, you are strengthening your brand’s presence by widening the radius of people you are reaching. From the delivery man to your customer, to the person walking in an apartment complex through the mailroom — your brand will be noticed by a large number of potential consumers that you might not have attracted if you used plain shipping cartons. When you want to delight your customers, it’s the little things that go a long way. Seeing your company name on the packaging makes it clear to the consumer that their purchase has arrived, and can create a sense of excitement before they even take the product out of the box. That excitement that is the first thing they see coupled with your company name or logo helps develop a strong relationship with your customers.

Custom printed boxes are the marketing tools that you have not known

While the most important thing about your product is, the box it comes in a can (and should) serve some purposes. Printed Boxes Vancouver protect and make goods easy to ship, but can also be easy, hands-free marketing for your business. Although marketing is becoming more popular through packaging, it is still something that a lot of companies are not taking advantage of. Why not go ahead with your contest and add some visual appeal to your packaging? The way consumers perceive your brand has a big impact on whether or not they will buy your product from you again or recommend it to a friend.

The buying process shouldn’t end once your product arrives. Delighting your customers through personal experience can result in them advocating for your business in the future. Yes, a custom printed box will cost a little more than a simple box — but it won't break the bank! With a growing number of available printing methods in the packaging world, there's an option to fit every budget. Boosting your visual branding with custom printed boxes will increase your company's awareness and will likely result in additional sales and ultimately make them cost-effective.

Start packing your products in custom printed boxes and you might be surprised at the advantage they bring to your sales. To transport your products a box can be worth so much more to your business than a container. If you want to take your packaging to the next level, a custom package that proudly displays your logo will capture the attention of your customer and put your brand at the forefront of their mind as soon as your product comes in.